If you are a magazine subscriber, you received communication on your last issue about your subscription. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. [10] The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn. Whether youre looking for micro-seasonal gardening tips for your home state, recipes from top chefs from Seattle to Santa Barbara to Santa Fe, home tours and remodeling hacks, travel tips on undiscovered bohemian getaways, or the next great wine region, weve got you covered. United States Magazines, like all traditional media, have faced many challenges in the digital age. Brother Mel was often the barbecue chef, and our first staff family picnic was held there. Copyright 2023 S Media International Corporation. This site uses cookies to optimize site functionality and provide you with a great user experience. Sunset magazine is based in Oakland, California. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Here's the Sunset Merch You've Been Craving Show your pride in the Westand your love of our long-lived little publicationwith this gorgeous and highly functional Sunset gear: limited-edition posters, jigsaw puzzles, Christmas cards, coffee mugs, Hawaiian shirts, and more! Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. All Rights Reserved. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. Offers may be subject to change without notice. Artist Lindsey Calla shares her favorite places. We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. It has sensed and capitalized on Western regionalism." It was created to inspire readers to explore the coastlines around the world and to provide them with ideas and inspiration for creating their own coastal lifestyles. Also, entrepreneurship and innovation characteristics have long been identified with the West. It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. But the large majority move to nearby Western states. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. [16], Lane Publishing, including Sunset Magazine and books, was sold to Time Warner in 1990, and the company was renamed Sunset Publishing Corporation. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. Wine advertising was accepted and continues to be, while tobacco advertising is still not accepted. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. Check out descriptions of all of Sunsets newsletters on our signup page. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. SUNSET is a registered trademark of S Media International Corporation. We wanted Sunset to remain in the households of primary readers. Number 9. Sunset's print magazine is published 6 times a year. Find spots near you, create a dining wishlist, and more. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. By using sunset.com, you accept our use of cookies. Life is stressful. [2][3][4] Regent formed the publisher Archetype in 2019 for its media holdings.[5]. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. In 2017, Time sold Sunset to Regent, a Los Angeles private equity firm, for a reported $12 million. This was a "plus benefit" for magazines generally and a few especially--Sunset, National Geographic, Better Homes and Gardens, Reader's Digest, and others that were saved by readers. Get recipes, travel ideas, gardening tips, home design inspiration, and more. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Junio 2020. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. January 2023. With no high-pressure system off the California coast to block storms, wet weather coming across the Pacific Ocean can sail right into the state. Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. The magazine will also continue to publish special print editions celebrating the beauty of the coastlines. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. My subscription expires 09/01/2026. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. The magazine and books continue to reinforce each other. Harper's focuses on literature, politics, culture, finance, and the arts. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. Most Californians can put off filing taxes until Oct. 16 but should they? We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. Wishlist, and our first staff family picnic was held there at the callousness with weve. Regent formed the publisher Archetype in 2019 for its media holdings. 5! 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